What are FITZELS™? Simple. Fitness + Pretzels =  FITZELS™. It’s a snack. It’s a meal. FITZELS™ is a protein pretzel that is the first of its kind (well..at least for us it is). Get fit with 20g of plant-based protein per bag. Made from simple...

The Legendary Pink Sprinkle Protein Donut brings back the joy of frosted donuts—only now, it fuels you too. With 20g of protein, 0g sugar, and bright, nostalgic flavor, it’s a smarter way to treat yourself. Made from protein but bursting with...

The Legendary Chocolate Dipped Protein Donut is rich, chocolatey, and completely irresistible—without the sugar, guilt, or crash. With 20g of protein and 0g sugar, it’s a treat you can feel great about any time of day. Made from protein and dipped in...

The Legendary Vanilla Glazed Protein Donut delivers that smooth, nostalgic flavor you love—only this time, it comes with 20g of protein and none of the sugar. It’s light, sweet, and crafted from protein to keep you satisfied without compromise. One bite...

Depending on your training intensity and the heat, water alone may not be enough to keep you hydrated. 1st Phorm’s Hydration Sticks can help! We’ve formulated each convenient stick with over 1150mg of vitamins, minerals and electrolytes to provide your...

Bloom into your best self with our deliciously refreshing sparkling energy drinks! Made with zero sugar, natural caffeine, and good-for-you ingredients like prebiotics and lychee, each 10-calorie can increases energy, boosts metabolism, and promotes...

Bloom into your best self with our deliciously refreshing sparkling energy drinks! Made with zero sugar, natural caffeine, and good-for-you ingredients like prebiotics and lychee, each 10-calorie can increases energy, boosts metabolism, and promotes...

Bloom into your best self with our deliciously refreshing sparkling energy drinks! Made with zero sugar, natural caffeine, and good-for-you ingredients like prebiotics and lychee, each 10-calorie can increases energy, boosts metabolism, and promotes...

Bloom into your best self with our deliciously refreshing sparkling energy drinks! Made with zero sugar, natural caffeine, and good-for-you ingredients like prebiotics and lychee, each 10-calorie can increases energy, boosts metabolism, and promotes...

Karma Stick Packs– Healthy Hydration Anywhere, Anytime! Take your hydration to the next level with Karma Stick Packs! Your favorite Karma flavors and functional benefits are available in a convenient, on-the-go format. Just mix with water and enjoy a...

Karma Stick Packs– Healthy Hydration Anywhere, Anytime! Take your hydration to the next level with Karma Stick Packs! Your favorite Karma flavors and functional benefits are available in a convenient, on-the-go format. Just mix with water and enjoy a...

Karma Stick Packs– Healthy Hydration Anywhere, Anytime! Take your hydration to the next level with Karma Stick Packs! Your favorite Karma flavors and functional benefits are available in a convenient, on-the-go format. Just mix with water and enjoy a...